If users don’t opt to take their 15%, then the publishers will get 70%.įor all the interested parties, Brave will deposit the money into individual bitcoin wallets.įrom there, you can either grab the money or donate it back to your favorite sites.
What’s left over gets divvied up between Brave, its ad-matching partners, and the users, with each getting 15%. The publishers get the lion’s share – 55% – weighted by how many ad impressions are served on their sites. The fees Brave Software takes in from advertisers will go into one pot. These ads support the sites you browse, but they’re selected based on browser-private user data with no remote tracking – “not even by our servers,” the company promises.Īn integrated Bitcoin payment system will handle payments, putting bitcoins into your wallet if you’ve agreed to see ads and taking them out if you’ve opted to have them blocked.
Protection from being compromised by malvertising from ad networks that deliver malware.īrave offers two modes of operation: users can choose adblocking or “ad replacement.”Īd replacement is where you see ads: the company inserts “clean ads” after blocking. 
Faster and less annoying web experience. Safeguarding our privacy from ads that track us across the web. The browser’s integrated payment system made its way into a beta release about a month ago.Īs of Saturday, it wasn’t clear how many sites would get paid nor how much money they’d be getting, according to News BTC.īrave was launched in the spring with a business model that involved blocking some “bad ads” and replacing them with ads from advertisers that pay to be on Brave’s own network of “clean ads”: i.e., those that meet its standards of not slowing down page load times or tracking users.īrave promised these protections, for which cautious users have turned to adblockers: Brave, the browser launched in April with the idea of paying Bitcoin to users who agree to view “clean” ads or paying sites in exchange for having their ads blocked, was scheduled to make its first payments to sites on Saturday.
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